Website Worksheet

Contact Details

First Name

Last Name

Email Address

Contact Number

Business Name

This is your opportunity to tell us why you need a website and what the website should achieve. The more information you give us here, the better the solution we will be able to provide. If you are unsure of a particular question, answer as best you can or make a note in the comments field that you are unsure. We will then know to follow this up further with you. Ignore any questions that are not relevant.

* We understand that information you provide may be sensitive or could be considered commercial-in-confidence. The information received through this form is for internal use only and will only be shared with those who have a need to know within Red Lilly Strategies Pty Ltd.

Business Snapshot

Do you already have a website?

Yes

No

What is your website’s domain name?

Do you already own a domain name?

Yes

No

What is your domain name?

How would you describe your business?

Startup

New (less than 2 years old)

Established (more than 2 years old)

What is the size of your business (revenue/employees)?

What is your current customer audience?

Local

National

International

Are you looking to broaden your customer audience?

Yes

No

How do people currently find out about your business?

Purpose

What does your company do? What products/services do you offer?

What do you consider the key industry terms that are used to describe your products or services?

Who are the decision makers for this project?

What budget have you allocated for this project? Be honest and we will tell you what we can and can’t do.

Under $1000

$1000 – $3000

$3000 – $5000

Over $5000

Timeframe

When do you need your website live? Do you have a timeframe or deadline that you need to meet? Please provide details and any critical dates.

Is the content for your website ready to go?

Yes

Not yet, but it will be soon

No, still figuring it out

No, I need help with this

It’s currently with the copywriter

What Are We Doing?

What are your main reasons for needing a new website?

What would you consider to be the top 5 business needs of your new website?

Is there anything about your current site that serves the business well, and if so, how?

Who Are We Doing This For?

Tell us about your ideal customer.

What do you think are the top 5 reasons your ideal customer would visit your website or interact with your brand?

What is the approximate value of your ideal customer over a lifetime, and how long on average is that lifetime?

Design Concept

How do you want people to feel when they interact with your brand?

Tell us about your competitors. Who else is competing for the attention of your ideal customer and what are they doing that you think is working?

Do your competitors have websites? List the details below for those you consider your top 5 competitors.

Are there any other websites in general that you particularly like the design of? Why?

Are there any other websites in general that you particularly don’t like the design of? Why?

Do you already have a logo/branding? If not, do you have strong preferences for particular styles, colours, fonts?

What Does Success Look Like?

If we were celebrating a successful website strategy in 12 months time, what would that look like to you? Be as descriptive as you possibly can.

Additional Comments

Phew! After all that, is there anything else that you think we need to know?

Are there any other services you think you might need assistance with?

SEO Strategy

Social Medial Strategy

Paid Marketing Strategy

Content Creation