Why Create A “Coming Soon” Page When Launching A New Website

In the digital age, a “Coming Soon” page is more than just a placeholder — it’s a powerful tool to kickstart your online presence. Whether you’re a small business owner or an entrepreneur, this simple page can set the stage for your brand’s success long before your full site is live.

If your new website is expected to take 2-3 months to launch, that’s several months where you can’t promote links to your website without visitors experiencing a blank page. Change that with a coming soon page and get a head start on the competition.

What is a Coming Soon Page?

A “Coming Soon” page is a type of landing page used as a placeholder before the full website or specific content on the site goes live.

Instead of coming to a blank page or a 404 error message, it serves as a digital placeholder. It can be used to create a buzz around your website’s official launch. Think of it as an enticing book cover that stokes reader curiosity about the story within.

It can also be used if you have an existing website to promote the release of a new product, service or event.

Benefits to using a Coming Soon page

Here’s the top reasons on why you should consider creating this not so common web page when launching a new small business website:

Build up the anticipation

Your “Coming Soon” page is the perfect way to create buzz around the upcoming launch. By teasing your products or services, you can engage your audience and make them eager to see more.

You can add key elements like a countdown, share sneak peeks, and encourage social media interaction to keep the excitement alive until you go live.

Capture your leads from the start

Don’t wait until your site is fully operational to start building your customer base with an email list. A “Coming Soon” page with an email sign-up form lets you collect leads right away.

You can even consider offering a small incentive, like a discount or early access, to encourage visitors to hand over their email address. Doing these things can help ensure you have an engaged audience ready to buy when you go to launch.

Establish your online brand

Even before your full site is live, a well-designed “Coming Soon” page helps establish your brand’s identity online. Use your logo, brand colours, and a compelling message to make a memorable first impression.

This page isn’t just about informing visitors that something is about to happen—it’s about making them remember you!

Create a professional image

A polished “Coming Soon” page shows that you’re serious about your business. It signals professionalism and readiness, which can help build trust with potential customers when you are ready to launch.

This first impression can set the tone for future interactions and differentiate you from the competitors in your industry.

Boost social media engagement

Linking your social media accounts to your “Coming Soon” page invites visitors to follow you for more updates. This not only builds your online community but also helps to keep them engaged and invested in your journey.

Sharing behind-the-scenes content and sneak peeks on social media channels can further enhance this important connection.

The TLDR Takeaway

A “Coming Soon” page is a simple yet super effective way to lay the groundwork for your business’s successful launch online. It builds anticipation, captures leads, and establishes your brand, all while creating a professional and engaging first impression to anyone that visits your new domain name.

So, if you’re gearing up to launch a small business website, don’t skip this step. It’s your chance to start strong and keep the momentum going until you are ready to release your new site into the wild.