The results our amazing clients achieve is why we can’t help but love what we do. Delivering websites our clients are super excited to show off, but then also seeing the positive growth in their business due to the increase in leads, and ultimately sales, is absolutely the best feeling.
Peak-A-Do Hair and Beauty
Peak-A-Do is a long-standing and much-loved hair and beauty salon based in Ipswich. When the previous owner Shelley handed the reins over to her niece Sharlea, it marked the perfect time to refresh the website to better reflect Sharlea’s vision and the evolving direction of the business.
Sharlea had already invested in revitalising the salon’s physical space with fresh paint, modern décor, sleek new mirrors, and updated signage. Naturally, the website needed to match that same elevated, contemporary feel.
The Brief
The aim was to create a clean, neutral-toned website with simple elements and a classy, modern-yet-fun aesthetic. Inspired in part by the salon’s new mirrors, we incorporated elegant lines and subtle borders throughout the design. We also introduced modern typography to give the site a fresh, polished look while maintaining a smooth and user-friendly experience.
Key Project Points
- Services Page: Reorganised into clear service categories, updated with current pricing, and supported by a downloadable PDF for client convenience.
- Gallery Page: Updated to showcase stunning transformations, with a focus on bright colours, fresh blondes, and the new nanoplasty service now being provided. Interactive before-and-after sliders were also added to highlight the results achieved by clients.
- SEO & Performance: The original website was created in 2017 and had been built with solid SEO foundations. With the new updated design and improved structure, the site retained its authority and has experienced steady organic growth since launch.
The End Result
The updated website captures Sharlea’s refreshed brand, aesthetic, and vision. It’s designed to connect with a new wave of dream clients while continuing to embrace their loyal, long-standing clientele.
The result is a confident, modern online presence that reflects the elevated in-salon experience and supports the next chapter of growth for her business.